Sandeep Nawathe

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Product information is one of the few remaining strategic information assets within an enterprise that does not have a dedicated system of record. This is not surprising when one considers the complexities of product information management (PIM). Specifically, a comprehensive product information management application must be able to handle structured and unstructured information, share data, accommodate a variety of constantly changing data models, manage multiple inter-relationships, and enable multiple hierarchies, all without duplication of data. While enterprises and vendors alike have turned to content management and relational database architectures to address the challenges of product information management, these approaches have proven to be very limited and far less than satisfactory. Recognizing the shortcomings of traditional approaches, several leading ... (more)